Strategic Analysis


Analyzing where you have been and where you want to go is key to successfully building a business, but you may be too occupied running your business to find the time or resources to actually analyze the business.

Tactical Execution


Even great strategies will fail to deliver expected results if they are not well implemented. This is where expertise in Strategy Implementation and Tactical Execution will help you deliver on these objectives.

Event Planning & Production


With an ever-increasing need to stand out from the competition, why not take your strategic objectives to new heights with a memorable, interactive event that drives customer engagement and retention.

Project Management


A steadfast commitment to meeting clients’ budget and timeline expectations ensures that projects are on-time, on-budget and on-strategy – we’ll take care of the details so you won’t have to.



What our clients think

Past Clients


STEP IN provides innovative solutions, exceptional project management and flawless execution, and a steadfast commitment to meeting clients’ budget and timeline expectations.

Brand plan development & presentation

Defining a comprehensive blueprint that outlines the overall marketing mix for a brand

Budget development & management

Creating an efficient process for managing and maximizing project costs

Competitive, consumer & industry research

Gathering of data, information and facts for the advancement of knowledge

Critical path development & execution

Breakdown of key activities to allocate resources and meet timeline expectations

Customer prospecting, targeting & closing

Management of sales cycle from initial contact to purchase transaction and delivery

Financial / Sales Analysis

Developing realistic profit-based projections for growth

Marketing material development

Advertising, digital and social media, sell sheets, copywriting, public relations, launch plans

Sponsor and partner sourcing & negotiation

Identifying synergies amongst brands and maximizing efforts for exposure

Trade shows, launch events & team-building initiatives

Executing a themed activity to promote a specific product, cause or organization

About The Founder


Sue Martin is a solutions-driven Senior Strategist with cross-functional expertise in Marketing, Event Planning and General Business Management and a unique ability to understand brand challenges and solutions from both a client and agency perspective. Clients trust her – not only because she has 25 years of proven brand expertise but also because she has been a client herself. Recognized for innovative solutions and flawless execution, Sue approaches everything she does with unmatched enthusiasm and dedication.

While by no means her only interest, Sue is a lifelong foodie and culinary ambassador. Her commitment to the food industry was more than just a happy accident as she, in fact, grew up in the restaurant business. She’s served customers, washed dishes, cleaned the flat-top and peeled what felt like a million apples for her Mom’s deep-dish apple pie, a customer favourite. When people tell you that the food industry gets in your blood, it’s absolutely true!

As a natural collaborator, Sue is passionate about the human spirit and the synergies associated with bringing people together to think, build, innovate and execute with excellence. She is equally adept at both the creative and analytical sides of brand communication strategy and skilled in leveraging relationships and partnerships to maximize synergies.

When she’s not providing clients with innovative solutions, she loves to sing and performs regularly in venues across the city.

“See the opportunity in every difficulty, rather than the difficulty in every opportunity.”

Our Process

STEP IN is equally adept at both the creative and analytical sides of brand communication strategy and skilled in leveraging relationships and partnerships to maximize synergies.

Our expertise lies in our ability to “step into” a business challenge or opportunity that needs to be managed and executed, on a project-by-project basis, and then “step out” when the objective has been achieved.

Contact Us

Feel Free to Drop Us a Line


Have a question? Looking for ideas for your next project or event? Contact us today to find out how STEP IN can STEP IN to help.”

STEP IN Marketing Solutions
P: 416.569.2433
E: sue@stepinmarketing.ca

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